will my grandma ever understand what I do?

How would you explain what you do to a 12 year old kid?

How would you explain it to your grandma?

What about a colleague in a similar field?

You'll probably articulate it a little differently for each person.

A key to building a strong brand is being able to tell the same story in many different ways.

– Charles

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Song of the day
​Nothing To Prove by H2O​