We start with a flat fee for the strategy phase, where we define the approach and determine how to best allocate your available resources. Implementation is tailored to the priorities and scope we establish together, and varies from client to client depending on their goals.
Once the strategy is in place, we handle everything—from building and managing a team of top-tier specialists from our trusted network. We oversee the entire process to ensure it stays aligned, on track, and moving forward. You’ll have one clear point of contact the whole way through—no need to manage multiple people or vendors.
This if for you if you’re an entrepreneur who’s already built something that works, but you're ready to push it to its full potential. You’re likely in the $1–10m+ revenue range, you’ve outgrown your current brand, and you’re tired of guessing your way through creative decisions. You want a differentiated brand that commands premium prices, attracts your target audience, and makes you the go-to brand in your space.
Start by filling out a short application. If it looks like a good fit, we’ll schedule a call to dig into where you are, what’s not working, and where you want to go. If we’re confident we can help—and you’re excited about the process—we’ll kick things off with a strategy engagement and build out your roadmap from there.
Hi I’m Charles — founder of Platoon.
I work closely with entrepreneurs to clarify what makes them unique, and then express it across the entire customer journey —so the right people get it and rally behind it.
I help my clients completely rebrand from the ground up — walking them through each step from developing the initial strategy all the way through to launch.
Want to get to know me a little better? Every day, I send a short, 1-2 minute email sharing fresh updates, insights and discoveries from my work — written for founders like you.


