A beer at the grocery store costs $2.

At a music festival, it's $12.

Same beer.

Different positioning.

At the grocery store, you're buying a drink.

At the festival, you're buying the experience – the music, the crowd, the moment.

The same product, positioned differently, delivers different value.

Your brand works the same way.

Position it right, and people don’t just pay for what you offer – they’ll pay for its value.