You see someone in your space who seems to be crushing it.

It looks easy- so you start modeling your entire business after them.

You offer a similar product.

You say the same things.

Your ads look the same.

But for some reason it’s still not working.

The issue is simple:

It’s not you.

Sure, there’s a chance it may work in the short term.

You might even gain a little traction.

But over time, it will start to unravel.

Why?

Because it’s not aligned with your unique strengths, values, and vision.

You’re one of a kind — but what you’re building is just a replica.

And no matter how polished it looks, a copy will never outshine the original.

The real opportunity?

Build something only you can create.