When you're speaking to everyone, you actually speak to no one.

To truly connect and serve your ideal customer, you need a deep understanding of who they are.

What are their problems?

What are their fears?

What are they interested in?

What does their social feed look like?

The better you can understand their world, the easier it becomes to put yourself in it.

​Here’s a template I use to help my clients get clear on their ideal customer.​