What's your type?

"Typography communicates before it is even fully understood."

Brian Collins posted this the other day and I couldn’t agree more.

Typography, in its essence, is an art of visual communication.

The choice of font, even before the actual content of the text, speaks volumes.

The font alone conveys an array of subtle messages, setting the tone and eliciting emotions from the reader.

It's such a seemingly simple part of design that can carry such significant weight.

After all, all you have to do is click on a drop-down menu and select one from a list, right?

Making the right choice from an almost endless array of options requires a discerning eye and a deep understanding of the message you want to convey.

It might be easy to pick a font, but choosing the right one is a task that demands thoughtfulness and precision.

– Charles

Song of the day
The River by Big Bite