“I don’t want to niche down—I’ll be leaving so much on the table.”

Said every business owner ever.

But here’s the truth: you do want to niche down. Trust me.

Let me explain…

“Niching down” doesn’t mean you have to lock yourself into a single industry or offer just one service across several industries.

Sure, it could mean that, but let’s be honest—that sounds pretty dull.

Instead, think of niching down as becoming the go-to for solving a specific problem for a specific type of person.

Start by looking at your best customers:

• What makes them love your product or service?
• What problem are you actually solving for them?

That’s your niche.

This is the tribe of people who will buy everything you offer.

It’s not about following some cookie-cutter formula (like doing lead gen for chiropractors—although, hey, that can be lucrative).

There are no rules.

You get to decide who you want to work with and what kind of impact you want to have.

So, get clear on the problem you want to solve and the types of people with this problem that you serve best—and watch everything fall right into line.