How do you quantify the value of rebranding beyond just having a gut feeling?

There are a handful of kpi's I like to watch ...

​Your cost to acquire a customer​

​Your net promoter score​

​Your market share​

Any results will be pretty far upstream from the project / initiative.

The truth is that most entrepreneurs lack the patience and get caught up in chasing short-term wins, sacrificing long-term focus and end up with a scattered, unfocused reputation.

This approach may "work" in the moment, but builds no lasting leverage.

Does your intuition say it's time to make a shift?

More importantly, do you have the ability to focus and be patient?

There's immense opportunity in playing the long game...

because it doesn't happen overnight.