the sweet spot

When creating an identity, my aim is for it to be:

  1. Familiar to the audience
  2. Unique to the market
  3. Personal to the founder

If we can align on all three of these, we've got ourselves a winner!

Daily Emails

Get daily strategic insights from the trenches, written for entrepreneurs like you (yes, it's actually daily!)

Check your email to confirm. 👍
Oops! Something went wrong while submitting the form.