Do you sell a premium product online?

One that customers can’t taste, touch, or experience firsthand before buying?

If so, gaining traction might feel like an uphill battle.

You can only rely on friends and family for so long to help spread the word.

When you’re offering something new and premium, one of the fastest, most cost-effective ways to build trust with strangers is by partnering with credible, engaged voices in your niche.

This is commonly known as a "joint-venture" or "partnership" of sorts.

The place where a lot of people seem to screw up is partnering with the wrong people — people whose missions are a little misaligned, don't compliment each other, or their followings don't mesh well.

The key is finding people whose values and message align seamlessly with your brand’s mission. Without that alignment, your efforts could fall flat.

At The Virgin Organic, right now, we're investing heavily into the product, and keeping the "marketing" side of things pretty lean. We don’t have tens of thousands to pour into ads (...yet).

So, one of our first priorities is to connect with a few select aligned, influential figures who genuinely resonate with our mission.

They don’t need millions of followers. We’re simply looking for people who share our vision and want to amplify it authentically.

Focusing on partnerships like these allows you to tap into existing trust while laying the foundation for long-term collaborations that grow alongside your business.

Who’s your dream partner?

Who has a complementary audience or offering that could elevate yours?

This type of partnership might be the catalyst that propels you to the next level.