The most overused word in marketing

“Authenticity”

This is one of the most overused words in marketing today.

But what does it actually mean?

… and why does it matter?

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au·then·tic

adjective

1. of undisputed origin; genuine.

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“Undisputed origin”

Aka: Honesty.

Maybe this is what people are really after 👀

So why not be honest in our branding?

Why not offer a clear depiction of who we really are and what makes us special?

– Charles