the message > the messenger

Are you totally stuck when it comes to your branding?

You might find yourself seeking "perfection".

Trust me – I've been there before and I totally get it.

The perfect logo.

The perfect website.

The perfect ads.

Here's the thing ...

👆 All of this is temporary.

There will always be room to make this stuff better.

The most important thing is identifying the actual value you offer and the role it plays in your customer's life.

(read that last line 5 more times if you have to)

Telling the right story will transcend the mediums of which you choose to share it.

Or in other words:

It's the message that's important– not the messenger.

– Charles

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Song of the day
‍​when we were young by Trevor Hall​