This week we're zeroing in on the launch of The Virgin Organic.

This morning I'm wrapping up some of the final details on the website from a coffee shop here in Nashville.

When the founder, Bernard reached out to me about a year ago, I knew I was in for an exciting road ahead.

Since then, we've been checking items off the list one by one:

✅ Product
✅ Supply Chain
✅ Fulfillment
✅ Identity
✅ Content
✅ Packaging
✅ Product Images
✅ Copy
✅ Website
__ Eyeballs

It has been quite the journey!