the big reveal

We’ve all seen it: the grand, "Mad Men"-style concept reveal.

But why do agencies still operate this way?

Wouldn't it make more sense to bring the client along for the journey?

Maybe in 1960, this wasn't as practical.

But today there’s no excuse!

Instead of spending the time to create and present three perfectly good solutions and asking the client to "pick one" …

Why not collaborate and discover the best solution together?

– Charles