the best brand strategy

The best "brand strategy" is to develop a reputation that's aligned with who you actually are and the unique value you have to offer.

What if your reputation in the market was perfectly aligned with who you actually are?

Think about how effortless that would make "marketing" for you.

But before that can happen...

You need to get clear on the unique value that you have to offer.

– Charles

Song of the day
* by M83