Sorry, tires only

Friend and fellow daily emailer, Wes Wheless, made a good point in response to yesterday's email:

Let's say your tire shop "can" handle brakes.

Perhaps you've offered the service in the past.

But you have evidence that offering brake service in addition to tire service isn't actually in your best interest as a company.

So you've made the conscious decision to only focus on tires, and you've positioned yourself as such.

So ... when someone comes to you asking for brakes...

Do. Not. Do. Brakes.

– Charles

Song of the day
From Here by Torche

P.S. — Are you an independent consultant and want to turn your corporate expertise into your own intellectual property? Check out Wes' work here