Ever wonder why you see brands that run the same ads for years and years?

It's because they're still working.

Evergreen advertising is always the way to go.

David Ogilvy put it best:

You aren't advertising to a standing army; you are advertising to a moving parade. The advertisement which sold a refrigerator to couples who got married last year will probably be just as successful with couples who get married this year.

People don't buy when its right for you, they buy when it's right for them.

Keeping your winning ads alive will help the right people find you when they're ready.