"Push marketing" forces your message in front of people— think ads, cold emails, sponsorships, etc. Most funnels are built on a classic push tactic, driving traffic into high-pressure sales sequences.

"Pull marketing" attracts people to you—organic content, word of mouth, referrals. It builds demand instead of chasing it.

Push can get quick wins, but it stops working when you stop paying.

Pull compounds over time, making your brand the obvious choice, but it can be a much longer game.

For me, I definitely lean towards "pull" — but I do think there's a tasteful way to do both.

Curious which resonates with you?