It’s easy to get caught up in perfecting the logo, the packaging, the website—believing that one flawless element will carry the whole brand.

Building a brand with a clear message isn’t about finding a single, one-size-fits-all solution.

The real key is learning how to consistently communicate the same message across a variety of mediums.

Rather than dwelling on finding the one perfect format, focus on saying what matters in a variety of ways.

Because, ultimately, what you say is far more important than how you say it.