No one cares about features

Your customers think they care about features, but they don’t.

They care about the benefit of what they’re getting.

What’s in it for them?

For example…

Feature: 24-hour customer service

Benefit: Get help anytime you need it

Feature: 500 GB of storage

Benefit: You won’t worry about running out of space

Feature: Lightweight design

Benefit: It’s easy to carry around

The benefits outweigh the features that provide them, every time.