Integrity!

Innovation!

Excellence!

Nice words...

But how do they get applied beyond getting slapped on a cheesy poster hung in a building full of cubicles?

I look at "core values" differently.

Your core value isn’t what you say—it’s what you do.

It’s the impact you make, the results you deliver, and the unique strengths you transfer to others.

Think of it as your brand’s DNA.

It’s what makes you irreplaceable.

It’s also what your ideal clients are really paying for—even if they can’t articulate it.