Leverage

Your brand is leverage.

"Leverage" in the sense that your brand can work for you without much effort from you at all.

To build a strong brand, you need to have a strong reputation.

Sure, it will take some work upfront to establish a reputation...

But as it's built, this reputation becomes equity that you can leverage.

"Brand equity" they call it.

I've found that the key to true wealth in life and business is to build a reputation (brand) that aligns with who you are and what you ultimately want.

But if you fail to showcase your reputation, you are missing out.

... and all of your hard work building a strong reputation was just a means to an end.

– Charles

Song of the day
The Best Of You by Ovlov