Keeping your word

A sure-fire way to stand out in any industry is to simply do what you say you're going to do.

Fulfill on the promises you make.

Whether it's with customers, clients, employees — whoever!

Most people do not do this.

The false promises may "work" for these people in the interim, but it's certainly not how you build a strong brand.

Develop a reputation around keeping your word...

And good things are bound to come your way.

– Charles

Song of the day
The Bright Door by Balmorhea