“Just make it look like _______.”

The problem with copying someone else is that you end up building something that’s not truly yours.

When your business isn’t aligned with who you are, it will always feel like a job—something you have to do, not something you want to grow.

But what if the boldest move you could make is putting your true self out there?

When you build your brand around the best, most authentic parts of who you are, everything changes.

Your work feels lighter, your audience connects on a deeper level, and your reputation grows in a way that only you can achieve.

The world doesn’t need another copy.

It needs you.