Iteration > Perfection

Over the past few weeks, I've been iterating on a label design for a new cpg brand I'm involved with.

It's funny — aiming to create 50 versions feels waaaay less daunting than trying to nail "the one" right out of the gate.

When you dive in with the goal of exploring as many directions as possible, it's like giving yourself permission to have fun and think outside of the box.

There's room built in for error.

Yet, in the midst of those 50, a clear winner almost always stands out.

– Charles

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Song of the day​
​Comforting Sounds (Live) by Mew​