Imagine building a house without a plan

Sounds like a bad idea right?

Creative projects in your business are the same.

For example, you might know that it's time to rebrand.

But if you go at it with zero strategy and no plan…

It’ll be like telling your contractor:

“Just surprise me”

In which case they’ll for sure get it wrong.

...and they’ll for sure send you a bill for it!

– Charles

Song of the day
Myth by Beach House