What comes first...

The product?

Or the market?

My friend Zach has been ideating on a pre-workout chewing gum called "Machina".

Before he invests thousands into:

Developing the product...

Figuring out the the manufacturing...

Finding the right fulfillment partner...

He decided to create a simple landing page to first validate the concept.

Here's how it works:

You pay $0.99 to preorder it now ...

Then when the product launches, you're automatically billed the full price of $9.99.

Pretty cool idea.

Check it out for yourself below: