How to sell hot dogs

Instead of leading with your process, technical jargon, or trying to justify your price, try simply demonstrating the outcome your product offers.

Nobody wants to see how the sausage is made.

Song of the day

Caroline by Mad Wave

Daily Emails

Get daily strategic insights from the trenches, written for entrepreneurs like you (yes, it's actually daily!)

Check your email to confirm. 👍
Oops! Something went wrong while submitting the form.