How to help someone face reality

"What’s the best way to communicate something to your ideal customer that they don’t want to admit to themselves?"

I suggest that instead of talking "at" them, talk "with" them.

Show them that they're not alone, and there are others who've been in their shoes and have overcome the same challenges.

For example, many people have trouble admitting that they struggle with anxiety and depression.

Instead of speaking directly to "anxiety" and "depression" on your website and in your marketing, perhaps you simply share a story about how someone overcame their own anxiety and depression.

(you may not even have to use the words "anxiety" or "depression")

Practically speaking, this could be done through a podcast, a case study, a video interview, a testimonial, a commercial, a blog post, etc…

There are tons of mediums.

By using a story to illustrate a problem, and showing how it can be solved, you're able to help them finally address the challenge and devise a plan to overcome it.

– Charles

Song of the day
Heart by MMOTHS