How to give people the right idea

Do you ever find yourself frustrated when customers just don't get it?

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Perhaps the reason they don't get it is because you're not giving them the right idea.

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Positioning is the art of giving people the "right idea".

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And it works best when this "right idea" is authentic and natural to you.

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If we don't give people the right idea...

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If we don't set the right expectation...

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If we fail to clearly illustrate the value of what we have to offer...

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We're selling ourselves short.

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– Charles

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Song of the day
Blóðberg by Sigur Ros

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P.S. — A few years back my friend Jon bought a struggling online business and reframed the way people saw the brand. As a result, he was able to increase revenue by around 20x (yes, 20x).

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Check out the 13-min video I made about it here: