Simple doesn't always mean easy

Why is it that some of the most iconic songs are also the simplest?

The same can be said for logos.

They're easy to remember, easy to draw, and they appear to be very simple.

Sagi Haviv of CGH describes an effective logo as being simple, ownable, and appropriate for its application.

To the common observer, writing a song or designing a logo like this may seem like an easy task, and for some that may be the case.

But achieving this simplicity often requires years of experience, a developed taste, and a keen eye for detail.

Here are some examples from the legends themselves:

Check out more work from CGH at cghnyc.com

– Charles

Song of the day
Smoke on the Water by Deep Purple