How to bomb a first date

Most entrepreneurs feel that they need to put up some kind of facade in order to build their dream business.

This is like pretending to like spicy food to get a first date with someone, when you actually hate it 😅

Not a great idea.

If you aren't yourself in your advertising, you'll create a reputation that's out of alignment with who you are and where your real value is.

You'll end up building a business that feels like constant work.

It's like setting yourself up to fail.

Instead, try offering some transparency into who you really are so that you can attract customers who actually want what comes natural to you.

It might feel vulnerable and scary.

It'll take some guts.

But finding this alignment between yourself, your brand, and your customer is the recipe for fulfillment in life and business.

– Charles

Song of the day
Lost by Scarlet House