How charging more can lead to more sales

Imagine you’re shopping for a new car.

You’re deciding between two options.

They're both pretty similar.

Same engine.

Same color.

Same size.

Same features.

They’re even made in the same factory!

The only difference:

One is 18k.

The other is 26k.

Based on the price alone, which one do you think will be better quality?

Simply increasing your price may be all the "positioning strategy" you need.

– Charles

Song of the day
Bros by Panda Bear