Houston, we have a problem

Does your ideal customer know they have a problem?

My friend Peter has built a multi-million dollar business selling silicone rings.

Yes — little rubber rings.

To the average observer, they could easily be perceived as worthless.

So in their ads, especially when they were gaining market share…

They had to quickly illustrate the problem...

And show how their product is the best solution.

Here’s one of their longest-running, highest-performing ads.

– Charles

Song of the day
This Summer by Superchunk