Going all in

If your ideal customers don’t see you as the best option, that’s a problem.

What would it be like if choosing you was a complete no-brainer?

And what if I said the best way to do that was:

Not by copying others…

Not by trying to be everything to everyone…

Not by trying to fit in…

But instead by simply being yourself.

By getting clear on what makes you unique…

And having the guts to go all in on it.

– Charles

Song of the day
Stutter by Yuck