Last week we got started on the identity for Furnace Fest 2025!

Every year we give the visual identity a little refresh — this is our fifth year working together.

Our first step together is getting everyone aligned on a visual direction.

We use moodboards to articulate our vision and find this alignment between all stakeholders.

You can see our first round here:

I know which one is my favorite 😀

What about you?

Which one do you think is gonna win?

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