This week, we're closing in on the label design for this olive oil brand we're launching.

Over the past few months, we've been iterating on this design, exploring a very wide range of ideas.

The label is crucial—it's the brand's key touchpoint and will define the aesthetics of everything else: the website, ads, photography—everything!

My goal is to create a design that, in this order:

1. Resonates with the founder (the lead visionary),
2. Stands out from other options, and
3. Attracts the ideal customer.

Later today, we're meeting with the founder to hopefully lock one in!

– Charles

​

Song of the day​
​Coast Off by Helios