Expertise

If a customer has a technical problem with your product, confidently and accurately answering their questions not only solves their issue but also demonstrates your expertise.

This act of helping them overcome their challenge will position you in their mind as the go-to resource the next time they have a need in your field of expertise— whether that's a product you sell or a service you offer.

Another way to provide this expertise could be through an online knowledge base or resource archive.

This could be a series of articles, how-to guides, video tutorials, etc.

It could be catalogued in the form of a podcast, on YouTube, or a simple blog.

– Charles

Song of the day
Heliosphan by Aphex Twin