Evidence of a poor line extension

If you own a tire shop, there are plenty of reasons why you may not want to extend your product line to offer brake service.

It could be efficiency…

Supply chain issues...

Profitability…

Positioning…

But there’s one in particular that gets overlooked ALL THE TIME…

And that’s the mistake of extending your offering beyond your own values.

Because if you don’t actually value what you’re selling, how can you expect to attract customers or employees who are aligned with you?

"Aligned" as in: people who want more from you than just the product you offer or the salary you pay them.

But in order to avoid that mistake, you have to know what you value.

– Charles

Song of the day
Grave Dance by Cape Francis