Ever wonder why some restaurants enforce dress codes?

It’s not about excluding people.

It’s about creating an atmosphere.

A dress code says: This is a place where things are done differently.

It’s not really about the clothes—it’s about the experience.

The same is true in your marketing.

The way you present yourself influences who you attract and what they expect.

You have the ability to attract a certain type of person.

So, what kind of experience are you creating?

Who are you optimizing for?

Are you setting the right expectations—or leaving people confused?