I'm a member of a few mastermind groups:

1. One is free to join and the only requirement is to be an "agency owner"
2. Another was a one-time fee of $900
3. The third one is $12k/yr

Which one do you think I'm the most engaged in?

It's ironic because the first two have some very successful and well-known ad industry people in them. While these first two groups certainly offer some value, they didn't cost much so I don't expect much of them. But when I look at the third group, and the value it has provided myself and others, the difference is night and day.

Everyone in the third group paid a significant amount of money to join. The members all have high expectations—both of themselves and others in the group. Thus, many members have seen great returns as a result.

My point here is that if your price isn't perceived as a significant investment, your customers may undervalue the thing you sell and not expect or receive the substantial return it offers.

So ... are you doing your customers a disservice by charging too little?

– Charles

Song of the day
Ctrl (Me) by Only Faces