Discount or disservice?
I'm a member of a few mastermind groups:
- One is free to join and the only requirement is to be an "agency owner"
- Another was a one-time fee of $900
- The third one is $12k/yr
Which one do you think I'm the most engaged in?
It's ironic because the first two have some very successful and well-known ad industry people in them. While these first two groups certainly offer some value, they didn't cost much so I don't expect much of them. But when I look at the third group, and the value it has provided myself and others, the difference is night and day.
Everyone in the third group paid a significant amount of money to join. The members all have high expectations—both of themselves and others in the group. Thus, many members have seen great returns as a result.
My point here is that if your price isn't perceived as a significant investment, your customers may undervalue the thing you sell and not expect or receive the substantial return it offers.
So ... are you doing your customers a disservice by charging too little?
– Charles
Song of the day
Ctrl (Me) by Only Faces