The strongest brands are powered by a culture that drives every decision and action.

This culture is strong because it’s rooted in a clear, compelling mission that attracts people who genuinely resonate with it (both customers and employees).

The mission is clear because, from the very beginning—even before a team or culture existed—the founder had a well-defined vision.

If you’re at the starting line of building something impactful, I suggest getting clear on why what you’re doing matters.

This “why” will be the foundation that shapes everything to come.