When you're scrolling through your feed and you come across an ad, you know if you're interested within just a second or two.

You probably first see a picture...

Or a graphic...

Maybe a video...

Or maybe you even glance at a word or two...

Regardless, instantly, within a second or two, you know if it's something that's worth your attention.

Only then, when it captures your attention, do you consider taking a closer look to learn more about it.

As consumers, before we allow ourselves to care about how to use a product, we need to actually want it.

Therefore, it's worth the time and effort to look like something worth wanting.

– Charles

Song of the day
Waking Up by Washed Out