Everything is free now.

Any piece of information you want? Google it. Some AI has already written ten versions of it.

Need work done? Robots will handle it. Design, copy, code, strategy— all spit out in seconds.

You don’t even need an office anymore. Hell, you barely need a business. Just an LLC and a social media account, and you’re good to go.

So what’s the point? Why bother building anything new when the whole game is just remixing what already exists? When automation will do it faster, cheaper, and probably better?

Here’s why: because they don’t have your taste.

Taste can’t be scraped, replicated, or automated. Your ability to see what others miss, to make the right call when there’s no data to back it up, to know—instinctively—what should exist… that’s the only thing that still matters.

In fact, that’s the only thing that ever really did matter.

And guess what? The robots don’t have it. The data can’t manufacture it. AI can predict what’s probable, but it can’t decide what’s good.

That’s your job.

So yeah, everything is free. But the one thing that still has value? That’s all you.

Happy Monday 😃