Conforming to the market is a losing game

Do you ever find yourself frustrated that the wrong people keep showing up?

The wrong customers...

The wrong employees...

Despite all the money you spend on your branding ... your website ... your ads ...

For some reason people still don't get it.

It's frustrating.

It's belittling.

It may cause you to question why you're even in this business.

If the "right" people aren't showing up, chances are you're trying to conform to the market.

This conformity comes from a place of fear and scarcity.

It's a losing game.

Maybe instead of trying to fit a mold, you could create the mold.

– Charles

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