July 25, 2024
Communicate with a story
Stories build reputations.
Maybe you're selling a product to a massive audience...
Or maybe you offer a 1:1 consulting service.
Regardless...
Your ideal customer needs to see themselves in the stories you tell.
ALL of your marketing has the ability to tell a story and build a reputation:
Your name
Your messaging
Your visual identity
Your website
Your ads
All of it!
Here's a short clip from a call I had w/ a client who is struggling to communicate the complexity of what he offers.
My suggestion: tell a story.
– Charles
Song of the day
Spirit Was by LVL UP