Changing the focus of your company can feel like turning an aircraft carrier.

It's a big decision and can take a while to execute.

For example...

Imagine you’re a custom home builder.

For the last ten years, you’ve been doing remodels and additions, steadily building your business to a healthy seven figures.

Things are going great!

Recently though, you completed your first high-end custom residential build from the ground up.

The project had an excellent profit margin, the end result was stunning, and your clients couldn’t be happier with their new home.

This is the kind of work you want to do more of.

You’ve decided to move on from the smaller projects and focus entirely on larger, custom builds.

Even though you have a steady stream of these small project leads, you’ve decided to turn them down in favor of bigger and better opportunities.

But there’s just one problem…

The market doesn't see you as a custom home builder.

Even though you have the skills and expertise, high-value custom home prospects still see you as someone who handles small remodels and additions.

They don't think of you as being an option.

Your website, your social media, and much of the work associated with your name all highlight smaller projects you've been involved with for the last ten years.

In order to change the market's perception, you need to show where your new focus is — and this might require moving all of the small projects you've done out of the limelight.

You need to paint a picture of what your new vision is so that others can see it too.

Otherwise you'll remain stuck right where you started.

The internal shift is critical— but the external shift is just as important.

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