Building your dream home

Imagine you’re building your dream home…

You probably have a rough vision of what you want — like a drawing on a napkin.

But this will only get you so far.

You need an actual blueprint—

A clear set of plans.

These plans carry a lot of weight.

These plans must work within your budget.

Your builder will need them to provide an estimate.

Your bank will need them in order to give you a loan (big pain in the ass).

They need to work within your city’s building codes (bigger pain in the ass).

These plans will be THE point of reference through the whole project.

They should keep everyone aligned:

• You
• Your architect
• Your bank
• Your city
• Your builder
• And all of their subcontractors

Ultimately, these plans will show what the end goal is in a way that everyone can understand.

These plans get everyone rowing in the same direction (not just you).

The more robust your plans, the more efficiently your time and money is going to be spent.

The less roadblocks there will be during construction.

The less you’ll worry about all of it.

And the better your end result will be.

The process of building a brand is very similar.

Questions? I'm here to help!

– Charles

Song of the day
Parallel Jalebi by Four Tet