A few weeks ago I shared some moodboards we were working on for Furnace Fest 2025.

Today I have a bit of an update to show you as we've made progress 👀

Most of you guessed correctly!

They decided to go in the "messy DIY" direction.

Here's where we're at:

** Important Note: all artists shown here are just placeholders for mockup purposes **

After a few rounds of concepts in that direction, we've finally landed on something that feels right.

I have a few things I'd like to see tweaked here, but everyone's feeling great about the direction overall.

I wanna give a huge shout-out to designer, Destiny Keller, for teaming up with me on this again this year — highly recommend working with her if you ever get the chance!