I'm in the market for a new bike.

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(FYI, I'm always in the market for a new bike 😀)

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Unfortunately, the local bike shops in my area don't carry what I'm looking for, so I'm forced to shop online.

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I've noticed that many cycling brands are great at selling the "product"...

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Detailed close-up photos...

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All of the component specs...

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All of the pricing options...

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But only a select few of these brands have mastered the art of selling the outcome that the bike provides.

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So I ask...

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Are you selling the product?

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Or the outcome?

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(So basically if I buy a Meta SX, I'll be able to ride like this guy ... right?)

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– Charles

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Song of the day
Haul by Christian Löffler